Annual Catalog Conference 2003 — San Francisco, CA
Discover ways you can leverage your catalog content, gain motivated online customers, and win with search engine marketing! This fun, fast-paced panel discussion focuses on search marketing strategies catalogers can implement right now.
Taught by leading SEO experts and search engine representatives, from site design to search engine writing, pay-per-click marketing to campaign development, you’ll discover the exact search marketing techniques you need to skyrocket your online sales.
Heather Lloyd Martin, President, SuccessWorks
Alan Rimm-Kaufman, Marketing Director, Crutchfield
Stephan Spencer, Founder and President, Netconcepts
David Fisher, US Manager - AdWords, Google
Filed under: Seminars SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word: 
Ecommerce site with an integrated experiment database, all updated and maintained through the client admin.
Steve Spangler has made great use of audio clips to explain some of his amazing products.
[ database | client admin cms | SEO ]
Visit The Site: Steve Spangler Science
For Further Reading: Testimonial, Case Study and Steve Spangler Blog
Filed under: B2C Ecommerce Portfolio
|
Email to a Friend |
Printer-Friendly |
No Comments »
In an intensifying effort to capture internet users’ attention, online advertisers are resorting to ever more intrusive - even dodgy - tactics like…
Continue reading »
Filed under: Articles Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
One in five teens between 12 and 17 maintains a blog, according to a US survey, and now corporates are catching on -from telecommunications company Verizon, to analysts Gartner Group, to small Sydney consultancy Step Two Designs. There is a sound business case for blogging. It gives customers, suppliers and staff an inside view of how you think. After all, people buy from people, not some faceless corporate entity.
Continue reading »
Filed under: Articles Business Blogging
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Internet World Essentials — San Jose, CA
Research shows that up to 85% of Internet users find what they need on the Web using search engines and directories. As marketing and advertising budgets have been in decline, return-on-investment (ROI) has become an increasingly important metric in evaluating a campaign’s effectiveness. Learn how to use search to effectively to market your product and service and gain the highest ROI.
Moderator: Stephan Spencer, President, Netconcepts
Panelists:
Paul Schulz, Senior Vice President, Marketing and General Manager, Online Business, Overture Services, Inc.,
Christine Churchill, Founder, Key Relevance
York Bauer, Executive Vice President, Wireline, Infospace
David Fischer, U.S. Manager, AdWords, Google Inc.
Filed under: Seminars SEO Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Why does Montana Wines appear on the first page of Google’s search results for “New Zealand wines,” while Matua can’t be found until page two? And why does Trelawn Place come up number one in a Google search for “Queenstown bed and breakfast”, whereas competitor White Shadows Country Inn is number 11?
Continue reading »
Filed under: Articles SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
An online community for writers and publishing professionals is a raging success by the old dot-com criteria - heaps of traffic (140,000 visitors a month) and average visit times of over seven minutes. But it’s a dud as a business venture. It has operated at a loss every year.
Continue reading »
Filed under: Articles
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Why do we code in PHP rather than ASP? For reasons including price, capability, its “open source” and platform-agnostic nature, popularity, speed, security, and efficiency.
Continue reading »
Filed under: Articles Web Development
|
Email to a Friend |
Printer-Friendly |
5 Comments »
Spread the word:
Usability. Boring but crucial, it’s about making your website easy and intuitive to use. Users shouldn’t need to learn how to use your site. Put stuff where people expect it.
Continue reading »
Filed under: Articles Usability Web Development
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word:
An analysis by Netconcepts of 99 websites on the Catalog Age 100 revealed search engine optimization wasn’t a top priority for marketers. 24% were using frames which can be difficult for search engines to spider, 74% have home pages made up predominantly of graphics, 14% use pop-up boxes, and 6% practice keyword stuffing, a tactic that can get you banned by the search engines; catalogers have a lot to learn about SEO.
Continue reading »
Filed under: Press SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
